24 hours ago
113| Digital Discipleship: How One Parish Transformed Their Online Presence
In this episode of the Rebuilt Parish Podcast, Mackenzie Coble and Michael Morrison, Partner Parish leaders from Holy Spirit Parish in Grand Rapids, Michigan, share the story of how they revitalized their parish’s digital presence. They walk through the rebranding process, highlight key communication strategies, and explain how they leveraged tools like Canva, social media, and live streaming to better engage their community.
From building a clean email list to tailoring messages for different platforms, Mackenzie and Michael offer practical insights that any parish can apply. They also reflect on the challenges of digital discipleship and the importance of starting small, staying intentional, and connecting personally with parishioners.
Whether your parish is just beginning its digital journey or looking to take things to the next level, this conversation offers both inspiration and actionable steps to help you grow your digital outreach and engagement.
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Takeaways
- Digital marketing can significantly increase parish engagement.
- Understanding your audience is essential for effective communication.
- Visual content outperforms text-heavy messages.
- Canva is a user-friendly tool that simplifies parish design needs.
- Personal engagement leads to increased parishioner involvement.
- Live streaming helps connect with those who can’t attend in person.
- Maintaining a clean email list is key for successful outreach.
- Collaboration with parishioners enhances digital ministry efforts.
- Learning from other parishes can spark fresh ideas and strategies.
- Flexibility and openness are crucial in navigating digital transformation.
Chapters
00:00 – Introduction to the Guests and Their Roles
01:32 – The Shift to Digital Marketing and Communication
03:08 – Initial Digital Presence and First Steps
05:10 – Utilizing Canva for Visual Communication
06:50 – Key Moments of Impact in Digital Efforts
10:44 – Tools and Platforms for Digital Outreach
12:24 – Tailoring Messages for Different Platforms
14:10 – Engagement Through Personal Connection
17:14 – Creative Direction in Video Content
20:18 – The Evolution of Live Streaming in the Parish
22:05 – Transitioning to Digital Outreach
30:14 – Engagement and Community Building
37:14 – Overcoming Challenges in Digital Discipleship
41:39 – Advice for Improving Digital Presence
Keywords
digital marketing, parish communication, community engagement, social media, church outreach, digital discipleship, rebranding, live streaming, Canva, parish growth
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