Thursday Jun 19, 2025
112| Creating a Parish Website That Reaches the Unchurched ft. Juxt Marketing
In this episode of the Rebuilt Parish Podcast, Scott Logan, from Juxt Marketing, explores the essential role parish websites play in modern-day evangelization and community engagement. He emphasizes how a well-designed, intentional website serves as a primary communication tool that welcomes both first-time visitors and long-time parishioners.
Scott walks through key principles for creating a frictionless online experience—highlighting how simplicity, clarity, and design consistency build trust. He explains how to balance the needs of new and existing parishioners, avoid insider jargon, and offer clear pathways for every type of visitor.
He also shares practical insights into common mistakes parishes make with their websites, the importance of optimizing for mobile use, and how your parish website should be fully integrated into your broader digital strategy. Most importantly, Scott reminds us that our digital efforts, like all ministry, should be rooted in prayer.
Connect with Scott and the team at Juxt Marketing to help you with your parish website:
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Chapters
- 00:00 – Introduction to Parish Websites
- 02:56 – The Importance of a Parish Website
- 05:55 – Elements of an Effective Parish Website
- 08:59 – Balancing Outsiders and Insiders
- 12:08 – Design and Visual Appeal in Parish Websites
- 23:05 – The Power of Design in Communication
- 24:25 – Creating a Welcoming Environment for the Unchurched
- 27:14 – Common Mistakes in Parish Websites
- 30:11 – Integrating Website with Digital Strategy
- 34:11 – Optimizing for Mobile Experience
- 38:35 – Bathe Your Website in Prayer
- 40:22 – Next Steps for Parish Website Improvement
Takeaways
- A parish website is a primary communication tool.
- 80% of visitors check a church's website before attending.
- Reducing friction on the website is crucial for visitor retention.
- Effective websites answer common visitor questions simply.
- Design consistency builds trust and enhances user experience.
- Avoid insider jargon to make newcomers feel welcome.
- Intentionality in website design is essential for engagement.
- Mobile optimization is critical for reaching users on-the-go.
- Clear pathways for different audiences improve user experience.
- Bathe your website in prayer to invite divine guidance.
Keywords
parish website, church marketing, digital strategy, community engagement, website design, outreach, church communication, user experience, welcoming visitors, online presence
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