Episode 59 - Identifying Your Target Audience, Establishing an Invest and Invite Strategy Implementing a Newcomer Engagement Plan

 

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Summary

In this conversation, Allie Wade, the Connections Coordinator at Nativity, shares insights on growing wider and building a welcoming culture in a parish. She emphasizes the importance of identifying the target audience and looking outside the church walls to reach newcomers. 

Allie discusses effective strategies for reaching different groups within the community and highlights the power of personal invitations from parishioners. She also explains the invest and invite approach, which focuses on building relationships and making genuine connections. 

Allie emphasizes the need for a structured plan for welcoming and integrating newcomers, as well as the importance of creating a culture of hospitality and care. She encourages parishes to learn from successful churches and conferences, and to tailor these strategies to fit their own community.

 

Takeaways

Identify the target audience by looking outside the church walls and studying the community.

Personal invitations from parishioners are powerful in attracting newcomers.

Invest and invite approach focuses on building relationships and making genuine connections.

Having a structured plan for welcoming and integrating newcomers is essential.

Creating a culture of hospitality and care is crucial for growth.

Learn from successful churches and conferences, and tailor strategies to fit your own community.

 

Chapters

00:00 - Introduction

02:19 - Identifying the Target Audience

06:25 - The Power of Personal Invitations

08:07 - The Invest and Invite Approach

11:27 - Creating a Structured Plan for Newcomer Engagement

13:13 - Building a Culture of Hospitality and Care

25:30 - Challenges and Encouragement

33:22 - Conclusion